1. SELECTING TOO MANY DARK COLORS– I go back to my photography composition and rule of thirds skills on this one. It’s important to create balance, a good balance of light and dark.
2. NEGLECTING TO TEST YOUR COLORS BEFORE YOU SWIRL THEM– This one is important because if you know what the outcome is going to be then designing the outcome will be easier. Swirling a batch of soap is not a good time to find out your beautiful blue turned pink on you.
3. IGNORING YOUR SCENT COLOR FAMILY– All scents smell like a color. If for example you make an ocean/air/ozone soap—you immediately think blue. Now is not the time to make it a pretty dark brown color with a gold swirl. It will throw your customers off. People gravitate toward color and the ones that like blue scents may not like brown which may signify sweet. (which would be the brown/gold swirl one)
4. USING A FRAGRANCE THAT IS NOT CLEAR TO START WITH– The color of your fragrance or essential oil could change the colors you are expecting. For example, if you use a fragrance that was a dark yellow and you are adding a pretty blue color, you may end up with a green version of it instead of the pretty blue you started with. If the fragrance contains vanilla it will darken over time no matter how much white you apply.
5. FORGETTING ABOUT THE IMPORTANCE OF CONTRAST– You need a good color wheel to find that magical opposite color. Opposites attract and stand out—good ones anyway. To purchase a good color wheel see more here: COLOR WHEEL
Hope this helps a little, we will be posting more tips and tricks for using color very soon— stay tuned!