The first time I designed a booth in a craft show it was awful, it didn’t match and I had the worst location. The next year I reviewed my booth design and made some major changes. Having the correct setup and design for your location leads to better sales.
But first you will have to do your homework. You have about 3 seconds for potential customers to pass judgement about your booth. You better make it look good enough from them to stop. Think of your display as a huge billboard on a highway—would you stop?
- Use color to make them notice
- Use scent to make them stop
- Use your friendly smile and good conversation to make them stop
- If you don’t have lighting bring some.
- Don’t forget your banners
A way to ensure your space is workable for you and comfortable for your customer is to understand booth layout. There are many ways to set up your space but I narrowed it down to nine.
STRAIGHT LINE
You will want to add height to this booth design because space is limited
GALLEY STYLE
L SHAPED DESIGN
INVERTED “L” DESIGN
U SHAPED DESIGN
INVERTED “U” DESIGN
OPEN “T” DESIGN
OPEN “T” WITH “L” DESIGN
MIXED DESIGN
Hope this helps you as much as it has helped me. Don’t forget we have a business workshop coming up this month September 24 & 25 2016 to help you get started with your own business!
To find out more check us out here: Soapmaking Weekend Workshop or if you only need help with the business side of it– Join us for our exclusive Business Only Portion on September 25!
Thank you for sharing, I haven’t gone to a show as yet. The straight line seems like it would work best for one person. Would it still be or look good with extra ( packaged product) displayed on a table behind? I would prefer to have items not be handle that are sold.
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JJBaze, I think it would fine as long as you can use it to replenish your front table as well. Customers will not be able to reach it. Layered designs like this look beautiful. It would look like a sideways galley 🙂
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Love the layout designs! Our company sells clothing online and we participate in trade shows year round. We were wondering if you have any tips on how to ship large items like clothing racks, crates, and tables. Any tips would be appreciated!!
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Thank you Courtney! You may want to check with UPS, I believe they have pretty good rates on Freight Shipping: https://www.ups.com/content/us/en/shipping/time/service/freight/index.html?WT.svl=SubNav
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Super helpful! I have my second artisan’ market coming up soon… and my display and layout was a trainwreck with the first.
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Thank you for your comment! I think we have all been there and I understand. It does make a difference in sales to have the correct setup. Best wishes and hope you knock it out of the park in sales!
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