The first time I designed a booth in a craft show it was awful, it didn’t match and I had the worst location. The next year I reviewed my booth design and made some major changes. Having the correct setup and design for your location leads to better sales.
But first you will have to do your homework. You have about 3 seconds for potential customers to pass judgement about your booth. You better make it look good enough from them to stop. Think of your display as a huge billboard on a highway—would you stop?
- Use color to make them notice
- Use scent to make them stop
- Use your friendly smile and good conversation to make them stop
- If you don’t have lighting bring some.
- Don’t forget your banners
A way to ensure your space is workable for you and comfortable for your customer is to understand booth layout. There are many ways to set up your space but I narrowed it down to nine.
STRAIGHT LINE
You will want to add height to this booth design because space is limited
GALLEY STYLE
L SHAPED DESIGN
INVERTED “L” DESIGN
U SHAPED DESIGN
INVERTED “U” DESIGN
OPEN “T” DESIGN
OPEN “T” WITH “L” DESIGN
MIXED DESIGN
Hope this helps you as much as it has helped me. Don’t forget we have a business workshop coming up this month September 24 & 25 2016 to help you get started with your own business!
To find out more check us out here: Soapmaking Weekend Workshop or if you only need help with the business side of it– Join us for our exclusive Business Only Portion on September 25!
Thank you for sharing, I haven’t gone to a show as yet. The straight line seems like it would work best for one person. Would it still be or look good with extra ( packaged product) displayed on a table behind? I would prefer to have items not be handle that are sold.
LikeLike
JJBaze, I think it would fine as long as you can use it to replenish your front table as well. Customers will not be able to reach it. Layered designs like this look beautiful. It would look like a sideways galley 🙂
LikeLike
Love the layout designs! Our company sells clothing online and we participate in trade shows year round. We were wondering if you have any tips on how to ship large items like clothing racks, crates, and tables. Any tips would be appreciated!!
LikeLike
Thank you Courtney! You may want to check with UPS, I believe they have pretty good rates on Freight Shipping: https://www.ups.com/content/us/en/shipping/time/service/freight/index.html?WT.svl=SubNav
LikeLike
Super helpful! I have my second artisan’ market coming up soon… and my display and layout was a trainwreck with the first.
LikeLiked by 1 person
Thank you for your comment! I think we have all been there and I understand. It does make a difference in sales to have the correct setup. Best wishes and hope you knock it out of the park in sales!
LikeLike
Hi there, just came across your incredible layout table design which I found extremely helpful. Is there anything that you do that doesn’t turn out amazing? I miss and appreciate your classes and all the help you have always provided.
LikeLike
Conchita— Hey there!! Thank you for your kind words, miss you too! You made my day!
LikeLike
Very help post. I’m opening a vendor space and it’s 14×11 I’m thinking the L shape is the best format for and take advantage of my walls to do more of the displays. Do you think it is necessary to add seating?
LikeLike
Misty,
Very Cool! I guess it would depends on how long you plan on standing? The seating is for you and a helper take a break during long shows. I found it very helpful during the down times to have a seat. Pace yourself. The shows I did were 10-11 hours long and that’s a long time to stand.
Enjoy!
Michelle
LikeLike
Awesome advice! Makes the display so much more interesting just being different than every other booth. Thank you!!
LikeLiked by 1 person
Love all the different layouts, is there one or a few that you found has worked best for a 10×10 space? I will mostl likely be alone and this is my first craft fair! Excited but a little nervous and want to do everything right. I have three main sections of different product. Any tips would be super helpful, thanks!
LikeLike
Thank you for posting Ashley! Yes, a 10 X 10 can be challenging because you do not have a lot of space to work with. The larger question is, are your items small or large? How much inventory do you have? How long is the show/craft fair? My first response would be a straight line set up with varying heights, build up and don’t forget you add a shelf behind you to feature other larger products. If you would like to get, more ideas visit my Pinterest board called Craft Shows.
LikeLike
Do you have any suggestion for a 4 x 8 size
LikeLike
If its 4 foot back and you have 8 feet of frontage, then I would use the straight line setup with an 8ft table. Then build up. I think this would be the easiest to set-up and look good. If you do not have walls/sides provided and you have build them as well, make it into a small U shape. Use (2) four foot tables on ends and the 8 ft in the center.
LikeLike
I was looking for a lay out because I have gourmet popcorn and other sweet treats and I didn’t see anything far as if you had to have back stock can you help me please. Thank you
LikeLike
Northern Suga- It would depend on the size of your booth/tent space. As a soapmaker, our inventory items are pretty small and we can store them under the table in boxes. If you need to display everything, I would look at securing a large enough spot. Then placing some on the tables in front and also make a display wall behind you to entice customers from the aisle. Hope this helps? Feel free to ask more questions…
LikeLike