The first time I designed a booth in a craft show it was awful, it didn’t match and I had the worst location. The next year I reviewed my booth design and made some major changes. Having the correct setup and design for your location leads to better sales.
But first you will have to do your homework. You have about 3 seconds for potential customers to pass judgement about your booth. You better make it look good enough from them to stop. Think of your display as a huge billboard on a highway—would you stop?
- Use color to make them notice
- Use scent to make them stop
- Use your friendly smile and good conversation to make them stop
- If you don’t have lighting bring some.
- Don’t forget your banners
A way to ensure your space is workable for you and comfortable for your customer is to understand booth layout. There are many ways to set up your space but I narrowed it down to nine.
You will want to add height to this booth design because space is limited
L SHAPED DESIGN
U SHAPED DESIGN
OPEN “T” DESIGN
OPEN “T” WITH “L” DESIGN
Hope this helps you as much as it has helped me. Don’t forget we have a business workshop coming up this month September 24 & 25 2016 to help you get started with your own business!