OPENING A SOAPMAKING RETAIL SHOP Part 3

Questions to ask your self  BEFORE you get into the RETAIL business

Dreaming Big in the Retail Soapmaking Business

Dreaming Big in the Retail Soapmaking Business

Welcome to part 3 of the Opening a Retail Soapmaking Shop-

So this brings to me to the HARD QUESTIONS that you  need to ask yourself before you get into the RETAIL business.

Are you using the “DREAM” of owning a retail shop to cloud your judgment?  We’ve all been here before— that’s why we got into business in the first place.  We were all dreaming of owning a cool bath and body business like “XZY” down the street and dreamed of how happy you would be once you had it.  But don’t get sold on the “IDEA” of having business, do you research and find out what the day-to-day operations will be like.  It is HARD work and involves a lot of time.

Can you afford it? Do you have enough income to cover overhead just in case?   I had a backup plan that included sales from difference resources just in case I didn’t have  sales for that month. You will need enough to include your rent/lease/utilities/maintenance expenses. Money is scarce and it’s tough getting business credit. Credit cards helped me getting started with the basic start-up costs involved with opening a retail shop. Most of my income coming in my business got rolled back into the business for a few years.  A portion of it continues to get rolled back into the business today.

A few tips: In the beginning a landline phone is not necessary, you don’t need an  internet connection in your new place either or  pay for regularly scheduled picks from UPS and FEDEX.  Save those for later on when your business is established and making money.  Use the “Square”  for all your credit card transactions and your business cell phone as your regular line.

Do you have unlimited time to invest in your retail shop?  Post your  hours and  be present/open during those times.

Competition-  This should be included in your feasibility studies and it will give you a good opportunity to scout out the competition.  I would inquire discreetly how well they are doing. You could learn from them and adjust your ideas before you get started. You could also ask your small business rep to see if they know them; maybe they could give you insight on what to expect.

Conduct your own market feasibility study to see if your idea will be supported in your community.  {A feasibility study evaluates your project’s potential for success as it examines the marketability of your product}

Your SBA office should be able to help you gather the data to support it. Find out if your “DREAM” idea will bring in the money or send you into financial ruin.

Links for you to check out!

What Is Product Marketability?

31 Days to Build a Creative Business

 

OPENING A SOAPMAKING RETAIL SHOP Part 2

  Choosing a location for success

Choose the right location for your business.

Choose the right location for your business.

LOCATION, LOCATION, LOCATION– The location for your business is very important to your success.  If you are looking for walk-in traffic then you need a retail location on a busy street. But these locations are  expensive. It’s hard starting out and if you do not have a steady business income before you open your doors you could be struggling in your first 6 months. Remember as your business grows so will you, you may not stay in this location forever. In fact most businesses move from their original location to larger one or better location in their first two years. Remember the first car or house you bought? If you are like most folks that didn’t last too longer either.

Before entering into your first lease ask for any move-in specials.  I received one month free if I signed a 6 month lease.

You may need to find a happy medium between steady foot traffic and one that is not too expensive.  After my first year in business it was a necessity to get my operation out of my home so I reserached opening a location in a small shopping center. Which was close to a  residential area, included a month to month lease and paid utlities. That way if I could not afford to pay for I would have a way out without losing everything. In the begining I did not get many walk-ins but it provided me with a place to do business that offered me credibility.

Links to help you FIND the perfect location:

Loop Net.com

Articles:

Choosing The Right Location For Your Business

NOLO On FINDING the RIGHT LOCATION

The Effect on business location for business success

 

Take Our NEXT Class on opening your own SOAPMAKING BUSINESS.

 

 

 

5 Top Mistakes When Working With Color In Soapmaking

1. SELECTING TOO MANY DARK COLORS– I go back to my photography composition and rule of thirds skills on this one. It’s important to create balance, a good balance of light and dark.

2. NEGLECTING TO TEST YOUR COLORS BEFORE YOU SWIRL THEM– This one is important because if you know what the outcome is going to be then designing the outcome will be easier. Swirling a batch of soap is not a good time to find out your beautiful blue turned pink on you.

3. IGNORING YOUR SCENT COLOR FAMILY– All scents smell like a color. If for example you make an ocean/air/ozone soap—you immediately think blue. Now is not the time to make it a pretty dark brown color with a gold swirl. It will throw your customers off. People gravitate toward color and the ones that like blue scents may not like brown which may signify sweet. (which would be the brown/gold swirl one)

4. USING A FRAGRANCE THAT IS NOT CLEAR TO START WITH– The color of your fragrance or essential oil could change the colors you are expecting. For example, if you use a fragrance that was a dark yellow and you are adding a pretty blue color, you may end up with a green version of it instead of the pretty blue you started with. If the fragrance contains vanilla it will darken over time no matter how much white you apply.

5. FORGETTING ABOUT THE IMPORTANCE OF CONTRAST– You need a good color wheel to find that magical opposite color. Opposites attract and stand out—good ones anyway. To purchase a good color wheel see more here: COLOR WHEEL

Hope this helps a little, we will be posting more tips and tricks for using color very soon— stay tuned!

Student Created Mica Glycerin Swirl

Student Created Glycerin Mica Swirl

Sign up for the next advanced soapmaking design class: http://www.mossycreeksoap.com/soapmaking-classes/advanced-soapmaking-design/

This is a perfect way to use the mica glycerin swirl. It has a beachy look about it. If you want to learn more about this kind of swirl sign up for the next Advanced Soapmaking Design in the studio!

Visit our small town american Soapmaking Studio!

 We thought it would be nice to share some new pictures of our soapmaking studio here in Perry, Georgia. We are pretty excited since we’ve moved from our former location. Lots of space to create, dream and design new projects! We even have a GIFT shop where you can purchase our soaps, soapmaking equipment,fragrance,essential oils and herbs.
                                                  904 Northside Drive, Perry Georgia 31069

A View from the Front Porch
Our Gift Shop

A peek inside from the Gift Shop area

Our Teaching Area

We hope that you’ll join us very soon in a class or just stop by to shop!

Currently we are open to shop Wednesday- Friday 10am-3pm
or you can shop anytime in our online store:
mossycreeksoap.com

Directions to our studio in Perry Georgia