OPENING A SOAPMAKING RETAIL SHOP Part 2

  Choosing a location for success

Choose the right location for your business.

Choose the right location for your business.

LOCATION, LOCATION, LOCATION– The location for your business is very important to your success.  If you are looking for walk-in traffic then you need a retail location on a busy street. But these locations are  expensive. It’s hard starting out and if you do not have a steady business income before you open your doors you could be struggling in your first 6 months. Remember as your business grows so will you, you may not stay in this location forever. In fact most businesses move from their original location to larger one or better location in their first two years. Remember the first car or house you bought? If you are like most folks that didn’t last too longer either.

Before entering into your first lease ask for any move-in specials.  I received one month free if I signed a 6 month lease.

You may need to find a happy medium between steady foot traffic and one that is not too expensive.  After my first year in business it was a necessity to get my operation out of my home so I reserached opening a location in a small shopping center. Which was close to a  residential area, included a month to month lease and paid utlities. That way if I could not afford to pay for I would have a way out without losing everything. In the begining I did not get many walk-ins but it provided me with a place to do business that offered me credibility.

Links to help you FIND the perfect location:

Loop Net.com

Articles:

Choosing The Right Location For Your Business

NOLO On FINDING the RIGHT LOCATION

The Effect on business location for business success

 

Take Our NEXT Class on opening your own SOAPMAKING BUSINESS.

 

 

 

A bar of soap is only as good as it smells

Today, My Husband Dan, sent me a very inspiring video that basically defines why businesses succeed and why others don’t. The questions presented are why do I do what I do? Or better yet why make soap at all? Or why teach it to other people? So I thought for a moment, thinking it’s going pretty good maybe I am doing the right things? Otherwise I would have been out of business already—right? Well we know where that came from… Let’s just say I have a healthy dose of EGO. Maybe my German Puerto Rican roots are showing now? Hmmmm..

Anyway, back to those hard to answer questions, I had to think back to when this all started.  It was the early 90’s in my 20’s when I flew for Delta Airlines and had numerous layovers in Brighton England. There I discovered a little shop called “The Body Shop” everybody knows them now because they raced across the pond to open up a shop in every mall in America.  The main reason I loved their shop was the aroma streaming through the English glass doors that grabbed by my nose and dragged me in.  Then once you are in—you are completely inundated with the why.  Let me explain, the Body Shop International is designed around their need to educate the public on why you should be purchasing FREE TRADE products that come directly from the source harvested in such a way to protect and encourage the communities they came from.  Inspiring right?  I bought from them because I enjoyed the natural smelling products with ingredients that were good for my skin. Needless to say, I probably built a few stores here in America.  Good times!

Which brings me back to what motivated me in the first place to start making soap?  Since early on in my childhood I knew I was different, I found out that scent would either:  give me a headache, make me dizzy or make me feel good.  So I set out for the “Feel Good” part.  Since then I have developed that part of my senses to be very keen on what exactly everything smells like. Heck, I still smell my glass every time before I pour something in it. Weird huh?  It’s a proven fact that our sense of smell is tied directly to the memory part of our brains, which is why scent is so inherently personal to each of us.  Check out The Sense of Smell Institute for some smell good facts:  http://www.senseofsmell.org/.

Ok so then why soap?  We’ll for me it’s the easiest way to facilitate the scent!  Not really, it has to be a good skin loving bar as well. But it was the main reason I picked a bar in the first place. I spent a lot of money in the beginning buying all my fragrances and essential oils because unfortunately there are a lot of stinky fragrances. So I had to wade through the fragrances that didn’t last or with stand the process of soapmaking, ones that didn’t morph into a scent that I didn’t recognize and ones that were just plain “stinky”.  Ultimately what came out of it was a new found knowledge of scent and where to find them. A bar of soap is only as good as it smells, if you don’t pick it up you will never know what you’re missing. I believe a scent memory is important to your wellbeing and genuinely want you to feel better. The scent for my soap is carefully chosen for their harmony with nature, clarity of mind, wellbeing of the body and quality to help keep you grounded.



Soap is pretty easy to make with a few ingredients that do not have to cost a lot of money, you don’t have purchase huge vats of anything to get started and you can use your own cooking equipment to mix it in. When you are ready to learn how—sign up for one of my classes.  The 2 day weekend workshop in January is filling up! Deadline to SAVE $$$ will end DEC 31.